This post was originally published on TheModernConnection.com. View their website for more social media tips and tricks from myself and my lovely coworkers.
My parents have always called be a social butterfly and traveling the world has been a dream of mine since I was a young girl. I dreamt of seeing Buckingham Palace, the ancient Greek ruins, the Mayan temples and so much more.
Even though I can only mark one of these off my list (Hey, Queen Elizabeth!), thanks to the power of social media, I can virtually travel all over the world to satisfy my curiosity before I get the chance to do so IRL.
Luckily, I’m not the only one who uses mobile tools to virtually explore and document their dream destinations.
Document your fun on social media
52% of social media users said their friends’ photos inspired travel plans, and 76% post their vacation photos to social networks.
Approximately one-fifth of leisure travellers worldwide turn to social media platforms for inspiration within different categories of their travel planning including:
- Hotels (23%)
- Vacation activities (22%)
- Attractions (21%)
- Restaurants (17%)
With an increasing mobile community, following hashtags relevant to the places you want to travel or wish you could travel to is a great option to see the world when you can’t afford the plane ticket or take time off work. It’s becoming a round trip experience without ever leaving your home.
Follow Tourism Boards online for deals
Don’t limit yourself to following hashtags created by travelers, but also follow Instagram and Twitter accounts from official tourism boards such as:@paris_tourisme, @inside_vancouver and The Modern Connection’s hometown,@ExploreCharleston.
Catching up on the London Geotag on Instagram to choose my next tube stop!
Bonus tip: If you ARE planning a trip, these travel board accounts are likely to post or tweet discounts or be the first to announce big events. Follow them to be the first to know about upcoming activities to add to your itinerary!
Attract Tourists to Your Business
It’s easy to take advantage of this if you are a business or travel blog using social media to attract traffic from travelers and tourists.
If you’re a business:
Implementing a Facebook beacon to your brick and mortar, or simply finding users who are vacationing in your city and interacting with them online, are all excellent ways for a beginner to reach their audience.
Your business should be where your customers are- whether that’s Facebook, Instagram, Snapchat, Twitter, or even TripAdvisor.
If you’re a blogger:
Constantly follow hashtags within your niche. This could mean a specific location or destination, or for example, I like to follow the #DigitalNomadGirls and interact with the tight-knit community of women who work independently throughout the world.
Establish geniuine relationships with folks with similar interests to you online – and not just to drive traffic to your website. Create friends in your community first, and the blog visitors will follow.