Facebook’s new update regarding their Branded Content policy could mean big news for travel bloggers. What’s the deal anyway?
What is “Branded Content”?
Ever since Facebook updated its Branded Content policy, questions have been skyrocketing for how this will affect content creators.
Branded content are posts “that specifically mentions or features a third party product, brand, or sponsor.” This includes all types of content — from text and photos, through to 360 videos and live videos.
It allows influencers to promote a product in exchange for compensation in a natural style that is not overtly advertisment-y or gimmicky.
What This Means for Travel Bloggers
First, your page has to be verified to qualify.
If you’ve read any travel or lifestyle blog in recent years, you’ve undoubtedly noticed some posts that seemed like blatant advertisements for specific brands or products.
It’s a win/win for both content creators and companies. Blogs are an excellent way for brands to reach new potential customers and gain added exposure for their product. In exchange, bloggers receive revenue to keep their sites running.
For example: If you’re a blogger exploring the mountainous region of New Zealand, a perfect sponsored content post would be for Otterbox and protecting your phone.
How to Use Branded Content on Your Blog’s Social Media
Facebook branded content includes “any post — including text, photos, videos, Instant Articles, links, 360 videos, and Live videos — that specifically mentions or features a third-party product, brand, or sponsor. It is typically posted by media companies, celebrities, or other influencers.”
Second, page administrators must use Facebook’s Branded Content tool to tag the third-party product or company they’re highlighting within their content.
You can also tag the company or brand you are working with, as seen above when Lady Gaga tagged Intel in her video collaboration. The tag helps users distinguish the difference between paid content and organic content – similar to Twitter and Instagram’s #ad rule for sponsored posts.
What This Means for Users
We can expect to see many new changes to our news feeds. As for everyday Facebook users, time will tell how this new update will affect the organic content to advertising ratio of your News Feed. One thing is for sure, this change is expected to bring more high-quality content to your page. I believe better photography and videography is headed our way, friends.
And fingers crossed our feeds don’t get cluttered with spam advertisements!
Want to get started? Check out this letter from Facebook before you begin.